What is Digital Marketing ? -The Ultimate Guide For Digital Marketing Beginners ( Kunal Gami)
Welcome Friends, In this blog post I share Knowledge About What is Digital Marketing ,Difference between digital marketing and traditional marketing,Channel Of Digital Marketing and Benefits Of Digital Marketing
What is Digital Marketing ?
- Digital Marketing is basically promoting your product or services using digital devices like computer,laptops,smartphones,tablets etc.
Difference between digital marketing and traditional marketing.
- It is not Cost-effective.
- It is not so good for brand building.
- It is difficult to measure.
- Very difficult to know what are the people think about us.
- Not always Some times.
- It is more cost-effective.
- It is fast and efficient for brand building.
- It is measurable (Google Analytics).
- Real time results.
- Easy to know what are the people think about us.
- Always online 24×7
Channel Of Digital Marketing.
- Search Engine Marketing.
- Search Engine Optimization.
- Social Media Marketing.
- Content Marketing.
- Email Marketing.
- Affiliate Marketing.
- Conversion Rate optimization.
- Social media Advertising.
Channel Of Digital Marketing Overview.
Website is most important component of Digital Marketing.
website is the place on internet where most people will interact with your business. your online marketing activities will most likely send users to your website. Whether People are get information about your services and products, to make bookings or purchases, or to get contact details like Email, mobile number.
Basic Requirements of Website.
- Web Hoisting.
2. Search Engine Marketing
- SEM (search engine marketing) is the process of gaining website traffic by purchasing ads on search engines.
Search Engine Marketing Platforms
Above is an example of a google search engine result page. Show in the image First result is sponsored or paid .Show in the google search engine result page in green color Ad is google ads and under the google ad result is organic result.
3. Search Engine Optimization.
- SEO stands for ” Search Engine Optimization” It is the process of getting traffic from the free,organic,editorial or natural search results on search engines.
Any website stay is created so that people see it.If there is no traffic on the website,then that website will be of no use. SEO is necessary for more and more people to visit that website. Using SEO, we can bring our website to the top of search engines so that more and more people see it.
Why SEO Is Important ?
When more than 80% of people do some search on search engines like Google, then just visit the websites on the first page. Just a lot of people go to another page.
- It is important to do SEO to increase traffic to our website or blog.
- By doing SEO, we can get to the top page without Google ads.
- Nowadays, People want to know about anything, then people search on Google first.
4. Social Media Marketing.
Friends, as you know, social media is very popular nowadays and people spend most of their time on social media websites like Facebook, Instagram, Twitter, YouTube, Pinterest, linkedin so if you are on your product or on your business social media If you don’t do marketing, then you’re making the biggest mistake.
Friends, what is social media marketing, let me tell you in a simple way that social media marketing is a place or platform through which we can reach all people i.e. audiences, social websites like Facebook, Instagram, Twitter, Pinterest, Linkedin etc. All of these actions are called social media marketing.
For e.g Suppose if you have a Store and none of your customers can come to your shop, but if you are active on the social media website, then the same customer will give you Facebook or any social media You can see your products by visiting the website, by messaging you from there, they can take the product or any service from you, then all this process is also a part of social media marketing.
5. Content Marketing.
Content Marketing is a type of Marketing Strategy in which we market our Content. When we publish our created content on platforms of different types so that more and more people have information about our content, it is called “Content Marketing”.
Basic Ways of Content Marketing.
- Info Graphics
Importance of Content Marketing .
The way digital marketing is advancing all over the world nowadays. Guess It can be guessed that next What will be its dominance over the years. As content marketing has become its mainstay, its imports have increased. We know who hires content writers with a new website or blog because they know what it’s worth?
It doesn’t matter what topic you create content on, it depends on your interests, but when you create content, you need to consider how useful your content is and how people benefit from your content.
Because if your content isn’t useful to people, you can never succeed because people will visit your website once with a promotion, but when they don’t get the information they mean, they don’t visit your website again.
Any type of marketing in which email is primarily used is called email marketing.
example:Suppose if there is a Affiliate marketer, who has gathered email addresses of a lot of people. If that Affiliate marketer whenever a new Product launch and sends products affiliate link via email to all those people, then a lot of traffic can come to his store. This is a live example of email marketing.
You may have noticed on many website and blogs that they encourage you to subscribe by filling in your email address. Website owner is collecting your email address for future use of email marketing.
Apart from this, email marketing can be used in many other ways. For example, Blogger can use email marketing to promote their blog posts. If there is an eCommerce website, then he can use it to increase the engagement of his customers.
Email marketing is also used to provide different types of notifications. Like you keep getting updates from your Instagram account on your email. These are all examples of email marketing. This way you can estimate how much email marketing is needed for any business.
Tools Of Email Marketing.
7. Affiliate Marketing.
Affiliate marketing is the process by which an affiliate receives a commission for marketing the products of another person or company. The affiliate simply locates the product they are enjoying, then promotes the product and earns a share of the profits from each sale. Sales websites are taken by links that link from one website to another.
8. Conversion Rate optimization.
Friends, today I will teach you the easy way to conversion rate optimization. We will understand first, what is conversion Rate?
The conversion rate is the number of conversions divided by the total number of visitors.
For example, If you have affiliate website, Website receives 100 visitors in a month and has 10 products sales, the conversion rate would be 10 divided by 100, or 10%. A conversion can refer to any desired action that you want the user to take.
Conversion Rate optimization
Conversion Rate Optimization is the process of enhancing your website and content to boost conversions. A high conversion rate means your website or landing page is well-designed, formatted effectively, A-B testing and appealing to your target audience.
Blogging is the set of many skills that one needs to run and control a blog. Equipping web page with tools to make the process of writing, posting, linking, and sharing content easier on the internet.
when we post a post on Facebook, that post is limited to a few people, but your post written on the blog reaches every person who searches about it on Google.
10. Social media Advertising.
Social media involves running paid ads on various social media channels, such as Facebook, LinkedIn, Instagram, Twitter, pinterest etc. These can include banner ads as well as native ads and activities like boosting posts or like campaigns. Social media ads are often charged on a pay-per-click (PPC) or cost-per-impression basis.
Types Of Social Media Advertising
- Brand Awareness
- Traffic Ads
- Lead Generation
Benefits Of Digital Marketing.
- Higher Conversion Rate
- Better ROI for your Investment
- Digital marketing is Cost-Effective
- Better Growth Options For Small business
- Establishing Brand Reputation
- Improved conversion rates
- Know all About Your Competitor
- Measure Real time results
- Lead Generation
- Targeting Audience
Thanks For Reading.
I hope You are understand about Digital Marketing, Please Share your reading Experience in comment box.